Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Subscribe to real-time change events via Change Data Capture and Platform Events. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Create, manage, and optimize advertising campaigns across Google Search, Display Network, YouTube, and Shopping. Configure ad groups, keywords, bidding strategies, audience targeting, and geographic targeting. Track and import conversions including offline and enhanced conversions. Generate reporting and analytics using Google Ads Query Language (GAQL). Plan keywords with historical metrics and forecasts. Manage account hierarchies and multi-account operations. Receive lead form webhook data from campaigns.

Manage Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, and versions. Create and configure tracking tags for websites and mobile apps. Publish container versions, manage environments for preview and testing, organize entities into folders, and control user permissions at account and container levels. Supports web, AMP, iOS, Android, and server container types.

Query and retrieve analytics reports on user interactions, traffic, and engagement metrics across websites and apps. Send event data to GA4 via the Measurement Protocol for tracking server-side and offline interactions. Manage GA4 accounts, properties, data streams, and user permissions. Create and manage custom dimensions, metrics, audiences, and key events. Generate real-time and funnel reports with configurable dimensions, metrics, date ranges, and filters. Link properties with Firebase, Google Ads, BigQuery, and other Google services. Audit data access and search change history.

Create, read, update, and delete contacts with rich data fields including names, emails, phone numbers, addresses, organizations, birthdays, and notes. Search contacts by name, email, or phone number. Manage contact groups (labels) by creating, updating, and listing groups and their members. Access "Other contacts" automatically saved by Google. Browse Google Workspace directory profiles. Retrieve authenticated user profile information and public Google profile data. Manage contact photos.